Victory Securities, Hong Kong’s leading virtual asset brokerage, and Vinuage, the world’s first truly professional wine trading platform, have announced a strategic partnership to integrate cryptocurrency with fine wine investment, enhancing the cryptocurrency payment ecosystem while unlocking the long-term appreciation potential of fine wines. 

The global fine wine and spirits market is valued at over EUR 100 billion in 2023—far ahead of fine art (EUR 42 billion). Hong Kong, especially since its abolishment of all wine duties in 2008, is one of the world’s top wine trading hubs and auction centers. Hong Kong’s virtual asset market has flourished in recent years, with cryptocurrencies increasingly favored by institutional and retail investors. This partnership leverages Victory Securities (Stock Code: 8540.HK), Hong Kong's leading virtual asset brokerage, to enable cryptocurrency settlement for Vinuage, significantly enhancing the convenience for cryptocurrency holders to invest in fine wines. This collaboration offers investors the benefits of holding dual alternative assets.

“Fine wine has outperformed most traditional assets over a 10-year period, appreciating by over 146% — and even more in selected cases,” said Mr. Ben Fung, Co-founder & CEO of Vinuage. “But the market had long lacked transparency, accessibility, efficiency, and security. That’s why we built Vinuage — to be the top trading platform in the field of wine investment.” 

“This partnership blends heritage and innovation,” said Mr. Kennix Chan, Deputy CEO of Victory Securities, “combining the liquidity of cryptocurrencies with the long-term appreciation potential of fine wine investments. Through Hong Kong’s sophisticated markets, investors can achieve asset diversification, balancing risk and return.”